"I know his ass don't eat no banana"

Element

Denotation (what)

Connotation (why)

Format:
Denotation: Tebow and “Tebow Mania” are at the forefront.

Connotation:Tebow is a controversial figure with lots of notoriety, whether you watch sports or not.

Kind:
Denotation: A Jockey underwear ad

Connotation:It’s in ESPN magazine so Tebow is perfect because he’s an NFL quarterback.

Audience:
Denotation:Men, football fans, Tim Tebow fans (women heavily included)

Connotation: Mostly men because football and ESPN are associated with men and Jockey underwear, in this case, is being aimed at men, especially football fans. But also, because it’s an underwear ad featuring Tebow, it’s also aimed at women who are/aren’t sports fans.

Emotions:
Denotation: As a Tebow fan, the faith in him as a leader, in his team, in his ability to win, pride in his success; counter-emotions could be passive indifference, hostility, hatred, Jockey is an underwear company and Tebow has plenty of fans who find him attractive so the sell of sex is always there

If you are a fan, then seeing him play is a great thing for you because you believe in his, you believe in what he can do on the field and believe in the person he is off the field too.

Connotation:  If you aren’t, you’re generally either indifferent towards him or, for one reason or another (generally things to do with the mechanics of his playing or just plain hatred) especially when it comes to his openness about his faith (cue the “tebowing”) then it’s annoying or disgusting to have to see it.

Composition:
Denotation:All the words are in caps. the “4^th Quarter Down by 10. It’s Tebow Time ” is the biggest feature of the first page. It’s in gray. The “you’re gonna need to change your Jockeys” is smaller and in white. The second page of the ad is simply Tebow’s shadowed face, his eye most prominent.

Connotation:The words, “4^th Quarter Down by 10. It’s Tebow Time ” are meant to draw you in because he’s known as the comeback kid (or specially for his “Tebow Miracle”, “Miracle at Mile High” or “Tebow Time”) and you know, watching his game, you have an exciting time on your hands when they’re trailing in the fourth quarter (or in overtime). The “you’re gonna need to change your Jockeys” is smaller because, while it’s making a statement of being on the edge of your seat hoping for a “Miracle at Mile High” it’s also trying to get you interested in the underwear itself, with the perception that the underwear is just as good as Tebow.

Layout:
Denotation:The ad is split into two pages, side by side: the first is the text, second a picture of Tebow’s face.

Connotation: Though you’re probably going to end up seeing Tebow’s face first, the words are still powerful because they describe his playing style.

Text:
Denotation: “4^th Quarter. Down by 10. It’s Tebow Time. You’re gonna need to change your Jockeys”

Connotation: Tebow is famous (or infamous) for coming back during the fourth quarter of a game, usually going into overtime and it coming down to field goal. It’s generally nail biting for a true fan because you’re on the edge of your seat, praying for a “Miracle and Mile High”.

Response:
Denotation: Positive if you’re a fan, negative if you’re not, and indifferent if you don’t particularly care.

Connotation: If you’re a fan then it’s positive, seeing someone you like being the face a company that you possibly like already or if not, trying to get you to like because Tebow is representing them (similarly with his ad for FRS Healthy Performance Products).

Extra points:

• If you’re not, it’s a negative reaction, reduardless of whether you like the product, simply because he’s on the advertisement.
• Tebow mania is in full effect here.
• He’s known for clutch performance.
• One of the most prolific college football players in history.
• His history at UF carry’s with him
• The visibility of just one eye shows his intensity.
• That shot of just the eye also represents his determination and you’re looking at the face of a walking football encyclopedia.
• Why did Jockey choose him as their spokesperson
• What does he bring to the table versus other stars
• What does the ad bring across about him
• What is it about him that sparks controversy
• What makes him stand out as a person and a player
• “Tebowing” and it’s sensation
• What “Tebowing” is to him

bybillycamedeath answered your question: IT’S MOTHERFUCKIN TEBOW TIME!!!!!!!

fuck tebow

Haters, what were y’all sayin?! IT’S TEBOW TIME!!!!!!!!!!!